Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

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This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.The Obesity Challenge Rajeev Batra, Victor J. Strecher, Punam Anand Keller ... We begin the chapter with a brief discussion of some recent work highlighting the virtues of simplicity and the dangers of ... guidelines (e.g., MyPyramid and various diet plans) and concludes that guidelines can facilitate healthy weight loss andanbsp;...


Title:Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Author: Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Publisher:Routledge - 2015-07-17
ISBN-13:

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