Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todaya€™s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.Social Media and Online Brand Communities Bowen, Gordon ... He is a science graduate with MBA (Marketing), MTA, PhD, and MA (Marketing and Innovation) and has more than 15 years of experience in education, industry, and research.


Title:Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Author: Bowen, Gordon
Publisher:IGI Global - 2014-10-31
ISBN-13:

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